Brand Identity#
The 5-step onboarding wizard builds the project brand identity used by the Studio, automations, captions, and video generation. Logo, colors, tone, audience and business context are applied as structured creative context; fonts and design rules are set afterwards in Settings → Brand.
Setting up your brand identity
Brand Identity
brand_nameBrand nameREQtaglineTaglinesectorSector / IndustryREQlogo_urlLogo PNG/SVG (optional but strongly advised: without a logo, visuals come out with none, and the wizard warns you once)Business Information
The AI uses these fields to understand your offer and tailor captions, hashtags, and visual layouts to your sector.
descriptionCompany description (50+ characters)REQtarget_audienceTarget audienceREQbrand_objectiveMarketing objective (awareness, sales, loyalty…): drives content strategycompetitorsMain competitorsbrand_valuesBrand valuesColors & Voice
color_primaryPrimary color (required: without it, visuals would come out in Gliiz's default colors)REQcolor_secondarySecondary colorcolor_accentAccent color (optional)bg_preferenceBackground preference: light, dark or neutraltone_of_voiceTone of voice: professional, casual, inspiring or humorousdocument_urlBrand guide PDF/DOC/TXT (optional reference document)Contact & Networks
currencyDisplay currency (for price flyers)REQtimezoneWorkspace timezone (automation scheduling)REQaddress_countryCountryREQaddress_cityCityREQemail_contactContact email (validated when provided)phonePhone / WhatsApp (in the chosen country's format)website_urlWebsiteinstagram_url / facebook_url / linkedin_url …Social profile URLs included in content footers (at least one is required)REQVisual Signature
Three visual styles from the internal catalog are offered, ranked against the brand you just saved. The reference preview is instant and free; “Generate with my brand” produces, on demand only, a real render in your colors, and a credit is debited only at that click. The choice is open on every plan.
These settings are not part of the wizard: typography (heading and body fonts from Google Fonts, plus a typography style: Modern, Elegant, Dynamic or Minimalist), additional free-text design rules, the dark logo variant, and editing of every field above.
Gliiz does not require you to repeat your brand instructions in every prompt. The following context is automatically attached to eligible generations:
Brand identity
• Name, tagline, sector and business description
• Logo and logo variants when available
• Primary, secondary and accent colors
• Heading/body fonts and preferred visual style
• Tone of voice, editorial rules and forbidden terms
• Products, services, target audience and contact details
• Optional reference document or uploaded logoWas this documentation helpful?