Brand Identity
The onboarding wizard builds the project brand identity used by the Studio, automations, captions, and Brand Guide generation. Logo, colors, typography, tone, audience and business context are applied as structured creative context during generation.
Video tutorial coming soon
Setting up your brand identity
Brand Identity
brand_nameBrand name *REQtaglineSlogan / taglinesectorSector / IndustryREQlogo_urlLogo PNG/SVG (upload + dark variant)REQBusiness Information
The AI uses these fields to understand your offer and tailor captions, hashtags, and visual layouts to your sector.
descriptionCompany description (50+ chars required) *REQproductsProducts / Services offeredREQtarget_audienceTarget audienceREQbrand_objectiveMarketing objective (awareness, sales, loyalty…): drives content strategycompetitorsMain competitorsbrand_valuesBrand valuesColor Palette
Primary
color_primary
Secondary
color_secondary
Accent (optional)
color_accent
Background preference: light dark neutral
Typography
Choose heading and body Google Fonts loaded dynamically at generation time. 5 visual styles control spacing and weight hierarchy:
Tone & Editorial Rules
tone_of_voiceProfessional · Casual · Inspiring · Formal · Bolddesign_rules_extraAdditional design constraints (free text, e.g. 'always use African people')reference_docBrand guide PDF/DOC/TXT (optional reference document)Contact & Social Networks
currencyDisplay currency (for price flyers)REQtimezoneWorkspace timezone (automation scheduling)REQaddress_city / countryPhysical locationemail_contactContact emailphonePhone / WhatsAppwebsite_urlWebsiteinstagram_url / facebook_url / linkedin_url …Social profile URLs included in content footers (at least one is required)REQGliiz does not require you to repeat your brand instructions in every prompt. The following context is automatically attached to eligible generations:
Brand identity
• Name, tagline, sector and business description
• Logo and logo variants when available
• Primary, secondary and accent colors
• Heading/body fonts and preferred visual style
• Tone of voice, editorial rules and forbidden terms
• Products, services, target audience and contact details
• Optional reference document or uploaded logoWas this documentation helpful?
