Introduction#
Gliiz is a marketing automation workspace that enables a business and its partners to prepare, execute, measure, and improve their marketing operations tied to a commercial sales pipeline, within a shared brand context.
The closed-loop marketing operations cycle#
Every action runs through a complete iterative cycle connecting content creation, multi-channel execution, commercial follow-up, and continuous brand learning.
1. Prepare
Define brand identity, guidelines, and personas. Generate copy, visuals, and videos in the Creative Studio, then target and qualify B2B prospects.
2. Execute
Publish across connected social channels, launch email, SMS, or ad campaigns (Meta, Google, TikTok), activate automated workflows, and configure the Inbox / Auto-Reply.
3. Measure
Attribute actions to the marketing operation, track deduplicated single-reach audiences, and analyze opens, clicks, qualified replies, commercial deals, and revenue.
4. Improve
Conduct operational reviews (continue, adjust, stop), capture learnings in brand memory, and enforce human-validated operational rules in VIBE and Turbo for future cycles.
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